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HTML

HTML and CSS for Beginners

Saturday September 20, 2014
10:00am – 4:00pm
* delicious catered lunch included
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Linn Oyen Farley

 

Workshop Description:
Want more control over your website, blog, or email marketing? You can only get so far without knowing HTML and CSS – the core languages of the internet. During this hands-on workshop, you’ll develop a solid understanding of HTML, CSS, and how they work together as you build a simple website. Discover how HTML applies structure to your content, and CSS adds style (like fonts, colours, and layout) to that content. By the end of the workshop, you will be comfortable writing and editing HTML and CSS for your own projects.

 

Absolutely no previous coding experience necessary!

 

This class is sold out.
Eventbrite - HTML and CSS for Beginners - September 20, 2014
 
Next available date: October 30

 
 

blogging

The Business of Blogging

Tuesday September 23, 2014, 6:00pm – 9:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Wendy Kam Marcy

 

Workshop Description:
Are you a newbie blogger? Or maybe you’re stuck in a rut where you write for hours only to get free swag?

 

This highly engaging class will take you beyond the basics of Blogging 101 and will answer practical questions such as: How do I turn my hobby blog into a business? How do I generate content that people will actually read? How do I get more clicks on my blog? How do I leverage social media as a promotional tool? How does affiliate marketing and selling ad space (like Google AdSense) really work? How should I approach advertisers and what should I charge? AND the million dollar question… how do I get more than just free products, and actually make money from my blog? In this fun and interactive workshop, we’ll look at real blogs as case studies, and you can expect to walk away with a real plan to take your blog to the next level.

 

Note: This class is perfect for hobby and semi-professional bloggers, not people who are blogging on behalf of their business. Business blogging is another class we will be offering in the future.

 

Eventbrite - The Business of Blogging - September 23, 2014

AdWords

Online Marketing with Google AdWords

Wednesday September 24, 2014, 1:00 – 4:00 pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Geoff Marcy

 

Workshop Description:
You’ve probably heard that online marketing can be great for your business… but where to start? Search Engine Marketing (and particularly Paid Search using Google’s AdWords system) is a great way to increase traffic to your website and generate leads, even on a small budget. Internet Marketing maven Geoff Marcy will teach you how to setup an ad campaign using AdWords, and create a powerful ad with copy that works. You’ll learn targeting and bidding techniques to get in front of your ideal audience, how to setup and manage high performing keyword lists, and how to track and analyze your ad campaigns.

 

This class is perfect for beginners looking to dip their toes into the world of online marketing. No former marketing or AdWords knowledge is necessary!

 

Note: To use Google AdWords you must already have a working website. AdWords also works best with non-flash and non-frames based websites.

 

Only 2 tickets left!
Eventbrite - Online Marketing with Google AdWords - September 24, 2014
 
Next available date: October 23

photoshop

Photoshop for Beginners

Wednesday September 24, 2014, 6:00 – 9:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Paul Kelly

 

Workshop Description:
Do you wish your images looked more professional? Adobe Photoshop can be a bit intimidating for a beginner, but it doesn’t have to be. In this workshop, Adobe Certified Expert Paul Kelly will show how easy it can be to touch up your photos, integrate text, make a photo collage, add cool effects, and optimize your images for online use. You’ll learn tricks and techniques for creating background images from scratch that can be used on your Facebook and Twitter home pages.

 

No previous Photoshop experience or graphic design skills necessary. If you don’t have Photoshop, you can download the 30-day free trial from Adobe’s website right before the class.

 

This class is sold out.

Eventbrite - Photoshop for Beginners - September 24, 2014
 
Next available date: October 21

 
 
 
 
 
 
 

wordpress

WordPress for Beginners – Waterloo

Thursday September 25
10am – 4pm
Communitech Hub
151 Charles Street West
Kitchener, ON

 

Instructor: Avery Swartz

 

Workshop Description:
Learn how to build a website using WordPress – the popular blog and website publishing software. Whether you’re trying to set up a simple website for your small business, a personal blog, or perhaps you use WordPress at work and would like to learn more, this workshop is for you. From pages to posts, widgets to plugins, you’ll learn all about how to customize and maintain WordPress on your own website.

 

We will cover:

  • the difference between WordPress.com and hosting WordPress on your site
  • selecting and installing a WordPress theme
  • building webpages and your site’s menu bar
  • adding a blog to your website
  • plugins and widgets – how to customize WordPress
  • best practices for backing up and protecting your website

 

Bring your laptop, your enthusiasm, and appetite (delicious catered lunch is included!), and by the end of the day, you’ll know how to build a website from start to finish.

 

Eventbrite - WordPress for Beginners - Sept 25

writing

Writing Killer Web Content

Saturday September 27, 2014, 10:00am – 4:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Helen Tremethick

 

Workshop Description:
Sharpen your pencils and take out your notebooks. This hands-on workshop will get you and your website working.

 

Website content is the often overlooked sister of great design. Your web copy needs to promote your business, attract your ideal clients, and represent you in the best light. Helen Tremethick of The Communications Distillery will show you how in this full-day workshop. The workshop is limited to just 15 participants, so you’ll have plenty of access to the instructor.

 

We’ll brainstorm, write lists, discuss direction, and go through the nitty-gritty of building your unique voice. You’ll also build confidence and acquire the tools you need to ensure your online message is clear and consistent.

 

Computers are optional for this class.

 
This class is sold out.
Eventbrite - Writing Killer Web Content - September 27

 

Next available date: November 8

illustrator

Illustrator for Beginners

Thursday October 2, 10:00am – 4:00pm
*lunch included
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Paul Kelly

 

Workshop Description:
Adobe Illustrator is a remarkably powerful program used by artists and graphic designers to create scalable graphics for print and web. Illustrator is used to to build everything from simple icons, logos and business cards to complete illustrations and packaging industry artwork. Adobe Certified Expert Paul Kelly will teach you how to create basic shapes, select and edit objects, perform transformations, work with type, and draw with the Pencil and Pen tools. You’ll learn how Illustrator works with companion products Photoshop and InDesign, and how to set up a workflow for moving between the programs in Adobe Creative Suite.

 

No previous Illustrator experience or graphic design skills necessary. If you don’t have Illustrator, you can download the 30-day free trial from Adobe’s website right before the class.

 

Only 3 tickets left!

Eventbrite - Illustrator for Beginners - October 2, 2014

 
 
 
 

wordpress

WordPress for Beginners

Saturday October 4, 2014
10:00am – 4:00pm
* delicious catered lunch included
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Linn Oyen Farley

 

Workshop Description:
Learn how to build a website using WordPress – the popular blog and website publishing software. Whether you’re trying to set up a simple website for your small business, a personal blog, or perhaps you use WordPress at work and would like to learn more, this workshop is for you. From pages to posts, widgets to plugins, you’ll learn all about how to customize and maintain WordPress on your own website.

 

We will cover:

  • the difference between WordPress.com and hosting WordPress on your site
  • selecting and installing a WordPress theme
  • building webpages and your site’s menu bar
  • adding a blog to your website
  • plugins and widgets – how to customize WordPress
  • best practices for backing up and protecting your website

 

Bring your laptop, your enthusiasm, and appetite (delicious catered lunch is included!), and by the end of the day, you’ll know how to build a website from start to finish.

 
This class is sold out.

Eventbrite - WordPress for Beginners - October 4

 
Next available date: November 8

InDesign

Desktop Publishing With InDesign

Tuesday October 7, 2014, 6:00-9:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Paul Kelly

 

Workshop Description:
Stop making your posters, postcards and brochures in Microsoft Publisher! Learn to use the software that pro designers use – Adobe InDesign. In this introductory level class, Adobe Certified Expert instructor Paul Kelly will teach you how to make a double-sided postcard using InDesign. You’ll discover how to bring in graphics, format text, and export a PDF file that’s ready to send to the printer. After this fun and interactive class, you’ll be able to produce your own professional-quality print material.

 

This class is for beginners – no previous experience necessary. You must bring your own laptop (Mac or PC are fine) and have Adobe InDesign installed on it. You can get a free trial version on Adobe’s website here.

 
Only 2 tickets left!

Eventbrite - Desktop Publishing with InDesign - October 7, 2014

 
 
 
 
 
 
 
 
 
 
 
 
 

SEO

SEO: How To Drive More Traffic To Your Website

Wednesday October 8, 2014, 6:00 – 9:00 pm
Artscape Youngplace
180 Shaw Street, Toronto

 

Instructor: Nicki Lamont

 

Workshop Description:
We all want to drive more traffic to our websites, but how can we do it without having to spend money? In SEO: How to Drive More Traffic to Your Website we unveil the tools and insider tricks to optimize your website so potential clients can find you faster. Learn how to target keywords, what to include in your content, how to elevate your social media SEO, and how to create good website content so people can find you online. It’s important to reach a wide audience on the Internet, and the easiest and fastest way to do that is with good SEO tactics!

 

Note: Laptops aren’t necessary for this workshop, but they are welcome if you wanted to follow along.

 
Only 2 tickets left!

Eventbrite - SEO: How To Drive More Traffic To Your Website – October 8, 2014

 
 
 
 

DIYOnlineVideo

DIY Online Video for Beginners – 3 Part Series

Wednesday October 15, 2014, 6:00-9:00pm
Wednesday October 22, 2014, 6:00-9:00pm
Wednesday October 29, 2014, 6:00-9:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructors: Natalia Kantor, Jan Keck, Bryan Paccagnella

 

Workshop Series Description:
There has never been a better time to use video online to grow your business. But few know where to start.

 

In this 3-part workshop series, you’ll learn how create engaging content to get the right kind of attention online, how to make quality videos using the equipment you already have (your digital camera or smartphone is fine!) and how to prepare a marketing plan for rolling out your video, so it gets in front of the right audience for your business. After these hands-on workshops, you’ll walk away with a new toolbox of tips, tricks, and time savers that will launch you towards producing engaging, killer videos online.

 

This class is perfect for beginners. No previous knowledge about video production or marketing is needed. The workshop is limited to just 12 participants, so you’ll have plenty of access to the instructors.

 

Requirements: Laptop computer (Mac or PC are both fine), digital camera or smartphone with video capabilities, and the cable (or card reader) that connects the camera or phone to the computer.

 

Note: This is a 3-part workshop series. To succeed in the workshop, attendance at all three classes is important. Tickets cannot be transferred to a future date.

 

Only 3 tickets left!

Eventbrite - DIY Online Video for Beginners - 3 Part Series, October 2014

GoogleAnalytics

Google Analytics

Thursday October 16, 2014, 6:00-9:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Adam Green

 

Workshop Description:
Want to know the secret to making your website better than your competition’s? It’s not the code, it’s not your online marketing, it’s not even your design. Successful businesses spend time analyzing their web traffic stats, sources, page performance and so much more using Google Analytics.

 

Go from “noob” to “advanced super amazing power user” (yes, this is a technical term) in this new 3-hour Google Analytics class. Adam Green will explain the whole process as you set up Google Analytics, learn how to set goals, create filters, track events and build advanced reports to make your life EASIER and make your website perform to its potential.

 

Only 2 tickets left!

Eventbrite - Google Analytics - October 16, 2014

photoshop

Photoshop for Beginners

Tuesday October 21, 2014, 1:00 – 4:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Paul Kelly

 

Workshop Description:
Do you wish your images looked more professional? Adobe Photoshop can be a bit intimidating for a beginner, but it doesn’t have to be. In this workshop, Adobe Certified Expert Paul Kelly will show how easy it can be to touch up your photos, integrate text, make a photo collage, add cool effects, and optimize your images for online use. You’ll learn tricks and techniques for creating background images from scratch that can be used on your Facebook and Twitter home pages.

 

No previous Photoshop experience or graphic design skills necessary. If you don’t have Photoshop, you can download the 30-day free trial from Adobe’s website right before the class.

 

Eventbrite - Photoshop for Beginners - October 21, 2014

 
 

AdWords

Online Marketing with Google AdWords

Thursday October 23, 2014, 6:00 – 9:00 pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Geoff Marcy

 

Workshop Description:
You’ve probably heard that online marketing can be great for your business… but where to start? Search Engine Marketing (and particularly Paid Search using Google’s AdWords system) is a great way to increase traffic to your website and generate leads, even on a small budget. Internet Marketing maven Geoff Marcy will teach you how to setup an ad campaign using AdWords, and create a powerful ad with copy that works. You’ll learn targeting and bidding techniques to get in front of your ideal audience, how to setup and manage high performing keyword lists, and how to track and analyze your ad campaigns.

 

This class is perfect for beginners looking to dip their toes into the world of online marketing. No former marketing or AdWords knowledge is necessary!

 

Note: To use Google AdWords you must already have a working website. AdWords also works best with non-flash and non-frames based websites.

 

Eventbrite - Online Marketing with Google AdWords - October 23, 2014

intermediate indesign

Intermediate InDesign: Building Bigger Documents

Tuesday October 28, 2014, 1:00-4:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Paul Kelly

 

Workshop Description:
Learn how to make a brochure or multi-page document (like a user manual, reference guide, or even an ebook) in this intermediate level InDesign class. Adobe Certified Expert Instructor Paul Kelly will teach you how to use master pages, templates, libraries, and styles to speed up your workflow and keep your design consistent across multiple pages. You’ll learn how to import and format a table (or create one from scratch), as well as new ways to work with imported text and graphics. Finally, we’ll review exporting to PDF and look at other possible destinations for your content (such as ebooks, websites, and even apps).

 

Note: This workshop requires a basic understanding of InDesign. Camp Tech’s Desktop Publishing with InDesign class (or equivalent experience) is a prerequisite. Laptops (either Mac or PC are fine) are mandatory for this class, and they must have Adobe InDesign installed on them. You can get a free trial version of the software on Adobe’s website here.

 

Eventbrite - Intermediate InDesign: Building Bigger Documents – October 28, 2014

socialmediabasics

Social Media Basics

Tuesday October 28, 2014, 6:00pm – 9:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Dani Gagnon

 

Workshop Description:
Do you need to learn how to get your business up and running on social media sites like Twitter and Facebook? In this class, learn the basics of social media tools: What is a like? How do I write a tweet? What is a hashtag? How do I market my business online and create leads and sales? Join social media expert Dani Gagnon for this fun class that will cover all the basics. You’ll walk away feeling confident and comfortable communicating online.

 

Eventbrite - Social Media Basics - October 28, 2014

HTML

HTML and CSS for Beginners

Thursday October 30, 2014
10:00am – 4:00pm
* delicious catered lunch included
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Linn Oyen Farley

 

Workshop Description:
Want more control over your website, blog, or email marketing? You can only get so far without knowing HTML and CSS – the core languages of the internet. During this hands-on workshop, you’ll develop a solid understanding of HTML, CSS, and how they work together as you build a simple website. Discover how HTML applies structure to your content, and CSS adds style (like fonts, colours, and layout) to that content. By the end of the workshop, you will be comfortable writing and editing HTML and CSS for your own projects.

 

Absolutely no previous coding experience necessary!

 

Only 3 tickets left!

Eventbrite - HTML and CSS for Beginners - October 30, 2014

SEO

SEO: How To Drive More Traffic To Your Website

Thursday November 6, 2014, 6:00 – 9:00 pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Nicki Lamont

 

Workshop Description:
We all want to drive more traffic to our websites, but how can we do it without having to spend money? In SEO: How to Drive More Traffic to Your Website we unveil the tools and insider tricks to optimize your website so potential clients can find you faster. Learn how to target keywords, what to include in your content, how to elevate your social media SEO, and how to create good website content so people can find you online. It’s important to reach a wide audience on the Internet, and the easiest and fastest way to do that is with good SEO tactics!

 

Note: Laptops aren’t necessary for this workshop, but they are welcome if you wanted to follow along.

 

Eventbrite - SEO: How To Drive More Traffic To Your Website – November 6, 2014

 
 

writing

Writing Killer Web Content

Saturday November 8, 2014, 10:00am – 4:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Helen Tremethick

 

Workshop Description:
Sharpen your pencils and take out your notebooks. This hands-on workshop will get you and your website working.

 

Website content is the often overlooked sister of great design. Your web copy needs to promote your business, attract your ideal clients, and represent you in the best light. Helen Tremethick of The Communications Distillery will show you how in this full-day workshop. The workshop is limited to just 15 participants, so you’ll have plenty of access to the instructor.

 

We’ll brainstorm, write lists, discuss direction, and go through the nitty-gritty of building your unique voice. You’ll also build confidence and acquire the tools you need to ensure your online message is clear and consistent.

 

Computers are optional for this class.

 
Eventbrite - Writing Killer Web Content - November 8, 2014

wordpress

WordPress for Beginners

Saturday November 8
10am – 4pm
Artscape Youngplace
180 Shaw Street, Toronto

 

Instructor: Avery Swartz

 

Workshop Description:
Learn how to build a website using WordPress – the popular blog and website publishing software. Whether you’re trying to set up a simple website for your small business, a personal blog, or perhaps you use WordPress at work and would like to learn more, this workshop is for you. From pages to posts, widgets to plugins, you’ll learn all about how to customize and maintain WordPress on your own website.

 

We will cover:

  • the difference between WordPress.com and hosting WordPress on your site
  • selecting and installing a WordPress theme
  • building webpages and your site’s menu bar
  • adding a blog to your website
  • plugins and widgets – how to customize WordPress
  • best practices for backing up and protecting your website

 

Bring your laptop, your enthusiasm, and appetite (delicious catered lunch is included!), and by the end of the day, you’ll know how to build a website from start to finish.

 

Eventbrite - WordPress for Beginners - November 8