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SEO

SEO: How To Drive More Traffic To Your Website

Tuesday January 13, 2015, 6:00 – 9:00 pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Nicki Lamont

 

Workshop Description:
We all want to drive more traffic to our websites, but how can we do it without having to spend money? In SEO: How to Drive More Traffic to Your Website we unveil the tools and insider tricks to optimize your website so potential clients can find you faster. Learn how to target keywords, what to include in your content, how to elevate your social media SEO, and how to create good website content so people can find you online. It’s important to reach a wide audience on the Internet, and the easiest and fastest way to do that is with good SEO tactics!

 

Note: Laptops aren’t absolutely necessary for this workshop, but they are welcome if you wanted to follow along.

 
Included in the Workshop:

  • high quality instruction by a professional SEO specialist
  • small class size
  • a take-home SEO reference guide
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 
Eventbrite - SEO: How To Drive More Traffic To Your Website – January 13, 2015

EmailMarketing

Email Marketing with MailChimp

Thursday January 15, 2015, 6:00pm – 9:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Andy McIlwain

 

Workshop Description:
Email still dominates online marketing for making sales and staying engaged with customers. But success takes more than a monthly newsletter blasted to a list of email addresses. In this hands-on workshop you’ll learn how to collect custom profile data from subscribers; intelligently segment your email audience; repurpose your blog posts into automated email updates; and create sophisticated “drip” campaigns to educate customers over time. Attendees will walk away knowing how to do all of this, plus create mobile-friendly email templates, through the delightfully easy-to-use MailChimp service. We’ll also cover the new Canadian Anti-Spam Legislation, so you learn how to use email marketing legally and effectively!

 

Note: Laptop computers are required for this class. Also, you can transfer what you’ve learned to another email marketing program, but we highly recommend using MailChimp, and that’s what will be taught in the class.

 
Included in the Workshop:

  • high quality instruction by a professional internet marketing specialist
  • small class size
  • a take-home MailChimp reference guide
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 

Eventbrite - Email Marketing with MailChimp - January 15, 2015

InDesign

Desktop Publishing With InDesign

Tuesday January 20, 2015, 6:00-9:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Paul Kelly

 

Workshop Description:
Stop making your posters, postcards and brochures in Microsoft Publisher! Learn to use the software that pro designers use – Adobe InDesign. In this introductory level class, Adobe Certified Expert instructor Paul Kelly will teach you how to make a double-sided postcard using InDesign. You’ll discover how to bring in graphics, format text, and export a PDF file that’s ready to send to the printer. After this fun and interactive class, you’ll be able to produce your own professional-quality print material.

 

This class is for beginners – no previous experience necessary. You must bring your own laptop (Mac or PC are fine) and have Adobe InDesign installed on it. You can get a free trial version on Adobe’s website here.

 
Included in the Workshop:

  • high quality instruction by an Adobe Certified Expert
  • small class size
  • a take-home InDesign reference guide and sample files
  • complimentary coffee and tea
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 

Eventbrite - Desktop Publishing with InDesign - January 20, 2015

LinkedIn187

LinkedIn for Business: From Connections to Customers

Thursday January 22, 2015, 6:00pm – 9:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Leslie Hughes

 

Workshop Description:
LinkedIn is the world’s largest business networking site. Do you know what to publish to create a strong presence? In this class, you’ll learn what to post (and what NOT to post), the proper etiquette for making quality connections and key ways to help convert business without being sales-y. Join LinkedIn Specialist, Professor of Social Media, and Principal of PUNCH!media Leslie Hughes for this fun class that will cover all the basics. You’ll walk away feeling confident and have actionable steps you can implement right away to dominate as a thought-leader in your industry.

 
Included in the Workshop:

  • high quality instruction by a professional LinkedIn Specialist
  • small class size
  • a take-home PDF reference guide
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

Note: Laptops aren’t absolutely necessary for this workshop, but they are welcome if you wanted to follow along.

 

Eventbrite - LinkedIn for Business: From Connections to Customers - January 22, 2015

wordpress

WordPress for Beginners

Saturday January 24, 2015
10am – 4pm
*lunch included
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Linn Øyen Farley

 

Workshop Description:
Learn how to build a website using WordPress – the popular blog and website publishing software. Whether you’re trying to set up a simple website for your small business, a personal blog, or perhaps you use WordPress at work and would like to learn more, this workshop is for you. From pages to posts, widgets to plugins, you’ll learn all about how to customize and maintain WordPress on your own website.

 

We will cover:

  • the difference between WordPress.com and hosting WordPress on your site
  • selecting and installing a WordPress theme
  • building webpages and your site’s menu bar
  • adding a blog to your website
  • plugins and widgets – how to customize WordPress
  • best practices for backing up and protecting your website

 

Included in the Workshop:

  • high quality instruction by a professional WordPress expert
  • small class size
  • a testing website for you to keep, so you can build your own website during the class (and then we’ll help you launch it)
  • a take-home WordPress reference guide
  • a chance for you to network with other business owners and marketing professionals
  • delicious catered lunch
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 

Note: Laptop computers are required for this class.

 
Eventbrite - WordPress for Beginners - January 24, 2015

AdWords

Online Marketing with Google AdWords

Tuesday January 27, 2015, 1:00 – 4:00 pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Geoff Marcy

 

Workshop Description:
You’ve probably heard that online marketing can be great for your business… but where to start? Search Engine Marketing (and particularly Paid Search using Google’s AdWords system) is a great way to increase traffic to your website and generate leads, even on a small budget. Internet Marketing maven Geoff Marcy will teach you how to setup an ad campaign using AdWords, and create a powerful ad with copy that works. You’ll learn targeting and bidding techniques to get in front of your ideal audience, how to setup and manage high performing keyword lists, and how to track and analyze your ad campaigns.

 

This class is perfect for beginners looking to dip their toes into the world of online marketing. No former marketing or AdWords knowledge is necessary!

 

Note: Laptop computers are required for this class. To use Google AdWords you must already have a working website. AdWords also works best with non-flash and non-frames based websites.

 

Included in the Workshop:

  • high quality instruction by a professional AdWords expert
  • small class size
  • a take-home AdWords reference guide
  • a chance for you to network with other business owners and marketing professionals
  • complimentary coffee and tea
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 

Eventbrite - Online Marketing with Google AdWords - January 27, 2015

BizBlogging

Business Blogging & Content Marketing

Tuesday January 27, 2015, 6:00pm – 9:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Wendy Kam Marcy

 

Workshop Description:
Savvy business owners and marketers know that business blogging is an essential part of a modern digital marketing strategy. So why does it often fall to the bottom of the priority list?
 

Join us for this new class taught by professional blogger and online marketing expert Wendy Kam Marcy. You’ll discover exactly what blogging and content marketing can do for your business or organization and how to create your own unique voice in a crowded space. Learn the secrets of writing content that will attract new business, and setting up an editorial schedule that is actually manageable. Understand how to recruit and work with the best guest bloggers and top influencers, and how to host contests and giveaways. And finally, discover how to measure your blog’s performance, so you know what’s working as you blog your way to business success.

 

Note: Laptops aren’t absolutely necessary for this workshop, but they are welcome if you wanted to follow along. This class is for people writing a blog on behalf of a business. It is not for lifestyle or hobby bloggers – that’s our Business of Blogging class.

 
Included in the Workshop:

  • high quality instruction by a professional blogging expert
  • small class size
  • a take-home reference guide
  • a chance for you to network with other bloggers
  • complimentary coffee and tea
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 

Eventbrite - Business Blogging & Content Marketing - January 27, 2015

socialmediabasics

Social Media Basics

Wednesday January 28, 2015, 6:00pm – 9:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Dani Gagnon

 

Workshop Description:
Do you need to learn how to get your business up and running on social media sites like Twitter and Facebook? In this class, learn the basics of social media tools: What is a like? How do I write a tweet? What is a hashtag? How do I market my business online and create leads and sales? Join social media expert Dani Gagnon for this fun class that will cover all the basics. You’ll walk away feeling confident and comfortable communicating online.

 
Note: Laptop computers are not required for this class, but you’re welcome to bring one if you’d like to follow along.

 

Included in the Workshop:

  • high quality instruction by a Social Media specialist
  • small class size
  • a take-home Social Media reference guide
  • complimentary coffee and tea
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 
Eventbrite - Social Media Basics - January 28, 2015

HTML

HTML and CSS for Beginners

Thursday January 29, 2015
10:00am – 4:00pm
*lunch included
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Linn Øyen Farley

 

Workshop Description:
Want more control over your website, blog, or email marketing? You can only get so far without knowing HTML and CSS – the core languages of the internet. During this hands-on workshop, you’ll develop a solid understanding of HTML, CSS, and how they work together as you build a simple website. Discover how HTML applies structure to your content, and CSS adds style (like fonts, colours, and layout) to that content. By the end of the workshop, you will be comfortable writing and editing HTML and CSS for your own projects.

 

Absolutely no previous coding experience necessary!

 
Note: Laptop computers are required for this class.

 

Included in the Workshop:

  • high quality instruction by a professional web designer
  • small class size
  • a take-home HTML and CSS reference guide
  • complimentary coffee and tea
  • delicious catered lunch
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 

Eventbrite - HTML and CSS for Beginners - January 29, 2015

writing

Writing Killer Web Content

Saturday January 31, 2015, 10:00am – 4:00pm
*lunch included
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Helen Tremethick

 

Workshop Description:
Sharpen your pencils and take out your notebooks. This hands-on workshop will get you and your website working.

 

Website content is the often overlooked sister of great design. Your web copy needs to promote your business, attract your ideal clients, and represent you in the best light. Helen Tremethick of The Communications Distillery will show you how in this full-day workshop. The workshop is limited to just 15 participants, so you’ll have plenty of access to the instructor.

 

We’ll brainstorm, write lists, discuss direction, and go through the nitty-gritty of building your unique voice. You’ll also build confidence and acquire the tools you need to ensure your online message is clear and consistent.

 

Computers are optional for this class.

 

Included in the Workshop:

  • high quality instruction by a professional content strategist and website writer
  • small class size
  • a chance for you to network with other business owners and marketing professionals
  • complimentary coffee and tea
  • delicious catered lunch
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 
Eventbrite - Writing Killer Web Content - January 31, 2015

illustrator

Illustrator for Beginners

Sunday, February 1, 2015, 10:00am-4:00pm
*lunch included
Artscape Youngplace
180 Shaw Street, Toronto

 

Instructor: Paul Kelly

 

Workshop Description:
Adobe Illustrator is a remarkably powerful program used by artists and graphic designers to create scalable graphics for print and web. Illustrator is used to to build everything from simple icons, logos and business cards to complete illustrations and packaging industry artwork. Adobe Certified Expert Paul Kelly will teach you how to create basic shapes, select and edit objects, perform transformations, work with type, and draw with the Pencil and Pen tools. You’ll learn how Illustrator works with companion products Photoshop and InDesign, and how to set up a workflow for moving between the programs in Adobe Creative Suite.

 

Note: Laptop computers are required for this class. No previous Illustrator experience or graphic design skills necessary. If you don’t have Illustrator, you can download the 30-day free trial from Adobe’s website right before the class.

 

Included in the Workshop:

  • high quality instruction by an Adobe Certified Expert
  • small class size
  • a take-home Illustrator reference guide and sample files
  • complimentary coffee and tea
  • delicious catered lunch
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 

Eventbrite - Illustrator for Beginners - February 1, 2015

GoogleAnalytics

Google Analytics

Tuesday February 3, 2015, 6:00-9:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Adam Green

 

Workshop Description:
Want to know the secret to making your website better than your competition’s? It’s not the code, it’s not your online marketing, it’s not even your design. Successful businesses spend time analyzing their web traffic stats, sources, page performance and so much more using Google Analytics.

 

Go from “noob” to “advanced super amazing power user” (yes, this is a technical term) in this new 3-hour Google Analytics class. Adam Green will explain the whole process as you set up Google Analytics, learn how to set goals, create filters, track events and build advanced reports to make your life EASIER and make your website perform to its potential.

 

Note: Laptop computers are required for this class.

 

Included in the Workshop:

  • high quality instruction by a Google Analytics specialist
  • small class size
  • a take-home Google Analytics reference guide
  • complimentary coffee and tea
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 
Eventbrite - Google Analytics - February 3, 2015

photoshop

Photoshop for Beginners

Wednesday February 4, 2015, 6:00-9:00pm
Centre for Social Innovation
215 Spadina Avenue
 

Instructor: Paul Kelly

 

Workshop Description:
Do you wish your images looked more professional? Adobe Photoshop can be a bit intimidating for a beginner, but it doesn’t have to be. In this workshop, Adobe Certified Expert Paul Kelly will show how easy it can be to touch up your photos, integrate text, make a photo collage, add cool effects, and optimize your images for online use. You’ll learn tricks and techniques for creating background images from scratch that can be used on your Facebook and Twitter home pages.

 

Note: Laptop computers are required for this class. No previous Photoshop experience or graphic design skills necessary. If you don’t have Photoshop, you can download the 30-day free trial from Adobe’s website right before the class.

 

Included in the Workshop:

  • high quality instruction by an Adobe Certified Expert
  • small class size
  • a take-home Photoshop reference guide and sample files
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 
Eventbrite - Photoshop for Beginners - February 4, 2015

InDesign

Desktop Publishing With InDesign

Monday February 9, 2015, 1:00-4:00pm
Artscape Youngplace
180 Shaw Street, Toronto

 

Instructor: Paul Kelly

 

Workshop Description:
Stop making your posters, postcards and brochures in Microsoft Publisher! Learn to use the software that pro designers use – Adobe InDesign. In this introductory level class, Adobe Certified Expert instructor Paul Kelly will teach you how to make a double-sided postcard using InDesign. You’ll discover how to bring in graphics, format text, and export a PDF file that’s ready to send to the printer. After this fun and interactive class, you’ll be able to produce your own professional-quality print material.

 

This class is for beginners – no previous experience necessary. You must bring your own laptop (Mac or PC are fine) and have Adobe InDesign installed on it. You can get a free trial version on Adobe’s website here.

 
Included in the Workshop:

  • high quality instruction by an Adobe Certified Expert
  • small class size
  • a take-home InDesign reference guide and sample files
  • complimentary coffee and tea
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 

Eventbrite - Desktop Publishing with InDesign - February 9, 2015

socialmediaadvanced

Social Media Advanced

Tuesday February 10, 2015, 6:00pm – 9:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Dani Gagnon

 

Workshop Description:
This class is for the the graduates of Camp Tech’s Social Media Basic class, or those who already have a start on social media! We will focus on the actual marketing ideas behind Facebook and Twitter, and find the best practices in getting ahead in the world of tweets and selfies. Learn about new popular social media tools like Snapchat, and about how to market your business efficiently on Instagram, Linkedin and Pinterest.

 
Included in the Workshop:

  • high quality instruction by a Social Media specialist
  • small class size
  • a take-home Social Media reference guide
  • complimentary coffee and tea
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 
Eventbrite - Social Media Advanced - February 10, 2015

wordpress

WordPress for Beginners

Thursday February 19, 2015
10am – 4pm
*lunch included
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Linn Øyen Farley

 

Workshop Description:
Learn how to build a website using WordPress – the popular blog and website publishing software. Whether you’re trying to set up a simple website for your small business, a personal blog, or perhaps you use WordPress at work and would like to learn more, this workshop is for you. From pages to posts, widgets to plugins, you’ll learn all about how to customize and maintain WordPress on your own website.

 

We will cover:

  • the difference between WordPress.com and hosting WordPress on your site
  • selecting and installing a WordPress theme
  • building webpages and your site’s menu bar
  • adding a blog to your website
  • plugins and widgets – how to customize WordPress
  • best practices for backing up and protecting your website

 

Included in the Workshop:

  • high quality instruction by a professional WordPress expert
  • small class size
  • a testing website for you to keep, so you can build your own website during the class (and then we’ll help you launch it)
  • a take-home WordPress reference guide
  • a chance for you to network with other business owners and marketing professionals
  • delicious catered lunch
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 

Note: Laptop computers are required for this class.

 
Eventbrite - WordPress for Beginners - February 19, 2015

photoshop

Photoshop for Beginners

Tuesday February 24, 2015, 1:00-4:00pm
Centre for Social Innovation
215 Spadina Avenue
 

Instructor: Paul Kelly

 

Workshop Description:
Do you wish your images looked more professional? Adobe Photoshop can be a bit intimidating for a beginner, but it doesn’t have to be. In this workshop, Adobe Certified Expert Paul Kelly will show how easy it can be to touch up your photos, integrate text, make a photo collage, add cool effects, and optimize your images for online use. You’ll learn tricks and techniques for creating background images from scratch that can be used on your Facebook and Twitter home pages.

 

Note: Laptop computers are required for this class. No previous Photoshop experience or graphic design skills necessary. If you don’t have Photoshop, you can download the 30-day free trial from Adobe’s website right before the class.

 

Included in the Workshop:

  • high quality instruction by an Adobe Certified Expert
  • small class size
  • a take-home Photoshop reference guide and sample files
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 
Eventbrite - Photoshop for Beginners - February 24, 2015

blogging

The Business of Blogging

Tuesday February 24, 2015, 6:00pm – 9:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Wendy Kam Marcy

 

Workshop Description:
Are you a newbie blogger? Or maybe you’re stuck in a rut where you write for hours only to get free swag?

 

This highly engaging class will take you beyond the basics of Blogging 101 and will answer practical questions such as: How do I turn my hobby blog into a business? How do I generate content that people will actually read? How do I get more clicks on my blog? How do I leverage social media as a promotional tool? How does affiliate marketing and selling ad space (like Google AdSense) really work? How should I approach advertisers and what should I charge? AND the million dollar question… how do I get more than just free products, and actually make money from my blog? In this fun and interactive workshop, we’ll look at real blogs as case studies, and you can expect to walk away with a real plan to take your blog to the next level.

 

Note: Laptop computers are not required for this class, but you’re welcome to bring one if you’d like to follow along. This class is perfect for hobby and semi-professional bloggers, not people who are blogging on behalf of their business – that’s our Business Blogging & Content Marketing class.

 
Included in the Workshop:

  • high quality instruction by a professional blogging expert
  • small class size
  • a take-home reference guide
  • a chance for you to network with other bloggers
  • complimentary coffee and tea
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 

Eventbrite - The Business of Blogging - February 24, 2015

AdWords

Online Marketing with Google AdWords

Wednesday February 25, 2015, 1:00 – 4:00 pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Geoff Marcy

 

Workshop Description:
You’ve probably heard that online marketing can be great for your business… but where to start? Search Engine Marketing (and particularly Paid Search using Google’s AdWords system) is a great way to increase traffic to your website and generate leads, even on a small budget. Internet Marketing maven Geoff Marcy will teach you how to setup an ad campaign using AdWords, and create a powerful ad with copy that works. You’ll learn targeting and bidding techniques to get in front of your ideal audience, how to setup and manage high performing keyword lists, and how to track and analyze your ad campaigns.

 

This class is perfect for beginners looking to dip their toes into the world of online marketing. No former marketing or AdWords knowledge is necessary!

 

Note: Laptop computers are required for this class. To use Google AdWords you must already have a working website. AdWords also works best with non-flash and non-frames based websites.

 

Included in the Workshop:

  • high quality instruction by a professional AdWords expert
  • small class size
  • a take-home AdWords reference guide
  • a chance for you to network with other business owners and marketing professionals
  • complimentary coffee and tea
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 

Eventbrite - Online Marketing with Google AdWords - February 25, 2015