photoshop

Photoshop for Beginners

Tuesday June 2, 2015, 1:00-4:00pm
Centre for Social Innovation
215 Spadina Avenue
 

Instructor: Paul Kelly

 

Workshop Description:
Do you wish your images looked more professional? Adobe Photoshop can be a bit intimidating for a beginner, but it doesn’t have to be. In this workshop, Adobe Certified Expert Paul Kelly will show how easy it can be to touch up your photos, integrate text, make a photo collage, add cool effects, and optimize your images for online use. You’ll learn tricks and techniques for creating background images from scratch that can be used on your Facebook and Twitter home pages.

 


This workshop is for beginners, and no previous Adobe or graphics experience is necessary. It is a fast-paced class, and you should be familiar with basic tasks on your laptop (how to open, save and organize your files). You must bring your own laptop (Mac or PC are fine) and have Adobe Photoshop (not Photoshop Elements) installed on it. You can get a free trial version on Adobe’s website.

 

Included in the Workshop:

  • high quality instruction by an Adobe Certified Expert
  • small class size
  • a digital Photoshop reference guide and sample files
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 
Eventbrite - Photoshop for Beginners - June 2, 2015

admintools

Admin and Organization Tools

Tuesday June 2, 2015,
6:00-9:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Lisa Kelly

 

Workshop Description:
This 3-hour intro workshop offers direction for improving admin tasks, streamlining systems and automating key areas to help avoid overwhelm in small business. Gain skills for simplifying workflows and learn ways to integrate the different components of your business within each other using technology. Admin doesn’t have to be a disorganized, messy, scary thing! Come learn simple and effective tools and tricks that you can put into place right away, and whip your business into organizational shape.

 

We will cover:

  • Bookkeeping and taxes
  • Calendars and tech tools for productivity
  • Project Managers
  • CRMs (Customer Relationship Managers)
  • Email management
  • Online marketing
  • Simple e-commerce
  • Learning Management Systems

 

Note: Laptops aren’t absolutely necessary for this workshop, but they are welcome if you wanted to follow along.

 

Included in the Workshop:

  • high quality instruction by a professional Administrative Consultant and Certified Online Business Manager
  • small class size
  • a digital reference guide
  • complimentary coffee and tea
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 
Eventbrite - Admin and Organization Tools - June 2, 2015

GoogleAnalytics

Google Analytics

Wednesday June 3, 2015,
6:00-9:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Adam Green

 

Workshop Description:
Want to know the secret to making your website better than your competition’s? It’s not the code, it’s not your online marketing, it’s not even your design. Successful businesses spend time analyzing their web traffic stats, sources, page performance and so much more using Google Analytics.

 

Go from “noob” to “advanced super amazing power user” (yes, this is a technical term) in this new 3-hour Google Analytics class. Instructor Adam Green will explain the whole process as you set up Google Analytics, learn how to set goals, create filters, track events and build advanced reports to make your life EASIER and make your website perform to its potential.

 

Note: Laptop computers are required for this class.

 

Included in the Workshop:

  • high quality instruction by a Google Analytics specialist
  • small class size
  • a digital Google Analytics reference guide
  • complimentary coffee and tea
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 
Eventbrite - Google Analytics - June 3, 2015

socialmediabasics

Social Media Basics

Thursday June 4, 2015, 6:00pm – 9:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Dani Gagnon

 

Workshop Description:
Before you can leverage the power of social media for your business, you need to understand what it is and how it works. In this fun and interactive class, you will learn the basics of Facebook and Twitter – the core platforms of social media today. You will learn how to set up a Facebook business page and a Twitter account, and discover the meaning behind a “like”, “share”, and retweet. Become more comfortable with hashtags, learn who to follow, and how to start growing your social media presence.

 
Note: Laptop computers are not required for this class, but you’re welcome to bring one if you’d like to follow along.

 

Included in the Workshop:

  • high quality instruction by a Social Media specialist
  • small class size
  • a digital reference guide
  • complimentary coffee and tea
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 
Eventbrite - Social Media Basics - June 4, 2015

writing

Writing Killer Web Content

Saturday June 6, 2015, 10:00am – 4:00pm
*lunch included
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Helen Tremethick

 

Workshop Description:
Sharpen your pencils and take out your notebooks. This hands-on workshop will get you and your website working.

 

Website content is the often overlooked sister of great design. Your web copy needs to promote your business, attract your ideal clients, and represent you in the best light. Helen Tremethick of The Communications Distillery will show you how in this full-day workshop. The workshop is limited to just 15 participants, so you’ll have plenty of access to the instructor.

 

We’ll brainstorm, write lists, discuss direction, and go through the nitty-gritty of building your unique voice. You’ll also build confidence and acquire the tools you need to ensure your online message is clear and consistent.

 

Computers are optional for this class.

 

Included in the Workshop:

  • high quality instruction by a professional content strategist and website writer
  • small class size
  • a chance for you to network with other business owners and marketing professionals
  • complimentary coffee and tea
  • delicious catered lunch
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 
Eventbrite - Writing Killer Web Content - June 6, 2015

wordpress

WordPress for Beginners

Wednesday June 10, 2015
10am – 4pm
*lunch included
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Linn Øyen Farley

 

Workshop Description:
Learn how to build a website using WordPress – the popular blog and website publishing software. Whether you’re trying to set up a simple website for your small business, a personal blog, or perhaps you use WordPress at work and would like to learn more, this workshop is for you. From pages to posts, widgets to plugins, you’ll learn all about how to customize and maintain WordPress on your own website.

 

We will cover:

  • the difference between WordPress.com and hosting WordPress on your site
  • selecting and installing a WordPress theme
  • building webpages and your site’s menu bar
  • adding a blog to your website
  • plugins and widgets – how to customize WordPress
  • best practices for backing up and protecting your website

 

Included in the Workshop:

  • high quality instruction by a professional WordPress expert
  • small class size
  • a testing website for you to keep, so you can build your own website during the class (and then we’ll help you launch it)
  • a take-home WordPress reference guide
  • a chance for you to network with other business owners and marketing professionals
  • delicious catered lunch
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 

Note: Laptop computers are required for this class.

 
Eventbrite - WordPress for Beginners - June 10, 2015

InDesign

Desktop Publishing With InDesign

Thursday June 11, 2015, 6:00-9:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Paul Kelly

 

Workshop Description:
Stop making your posters, postcards and brochures in Microsoft Publisher! Learn to use the software that pro designers use – Adobe InDesign. In this introductory level class, Adobe Certified Expert instructor Paul Kelly will teach you how to make a double-sided postcard using InDesign. You’ll discover how to bring in graphics, format text, and export a PDF file that’s ready to send to the printer. After this fun and interactive class, you’ll be able to produce your own professional-quality print material.

 

This workshop is for beginners, and no previous Adobe or graphics experience is necessary. It is a fast-paced class, and you should be familiar with basic tasks on your laptop (how to open, save and organize your files). You must bring your own laptop (Mac or PC are fine) and have Adobe InDesign installed on it. You can get a free trial version on Adobe’s website.

 
Included in the Workshop:

  • high quality instruction by an Adobe Certified Expert
  • small class size
  • a digital InDesign reference guide and sample files
  • complimentary coffee and tea
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 

Eventbrite - Desktop Publishing with InDesign - June 11, 2015

SEO

Ottawa SEO: How To Drive More Traffic To Your Website

Tuesday June 16, 2015
1:00-4:00pm
HUB Ottawa
71 Bank Street, 6th Floor, Ottawa

 

Instructor: Brock Murray

 

Workshop Description:
We all want to drive more traffic to our websites, but how can we do it without having to spend money? In SEO: How to Drive More Traffic to Your Website we unveil the tools and insider tricks to optimize your website so potential clients can find you faster. Learn how to target keywords, what to include in your content, how to elevate your social media SEO, and how to create good website content so people can find you online. It’s important to reach a wide audience on the Internet, and the easiest and fastest way to do that is with good SEO tactics!

 

Note: Laptops aren’t absolutely necessary for this workshop, but they are welcome if you wanted to follow along.

 
Included in the Workshop:

  • high quality instruction by a professional SEO specialist
  • small class size
  • a digital SEO reference guide
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 
Eventbrite - Ottawa SEO: How To Drive More Traffic To Your Website - June 16, 2015

socialmediaadvanced

Social Media Advanced

Tuesday June 16, 2015, 6:00pm – 9:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Dani Gagnon

 

Workshop Description:
This class is for graduates of Camp Tech’s Social Media Basics class, or those who already have a start on social media. Now that your Facebook business page and Twitter profiles are set up, we will focus on social media marketing strategy through the examination of real business case studies. You will learn how to write content that’s appropriate for your brand, use scheduling tools to make your life easier, and discover how to run a successful social media campaign (like a contest or other promotion) from start to finish. We’ll also touch on social media metrics and analytics, so you can quantifiably measure your efforts. After attending this class, you will have a much better understanding of Facebook and Twitter best practices for your business.

 
Included in the Workshop:

  • high quality instruction by a Social Media specialist
  • small class size
  • a digital reference guide
  • complimentary coffee and tea
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 
Eventbrite - Social Media Advanced - June 16, 2015

wordpress

Ottawa: WordPress for Beginners

Wednesday June 17, 2015
10am – 4pm
*lunch included
HUB Ottawa
71 Bank Street, 6th Floor, Ottawa

 

Instructor: Avery Swartz

 

Workshop Description:
Learn how to build a website using WordPress – the popular blog and website publishing software. Whether you’re trying to set up a simple website for your small business, a personal blog, or perhaps you use WordPress at work and would like to learn more, this workshop is for you. From pages to posts, widgets to plugins, you’ll learn all about how to customize and maintain WordPress on your own website.

 

We will cover:

  • the difference between WordPress.com and hosting WordPress on your site
  • selecting and installing a WordPress theme
  • building webpages and your site’s menu bar
  • adding a blog to your website
  • plugins and widgets – how to customize WordPress
  • best practices for backing up and protecting your website

 

Included in the Workshop:

  • high quality instruction by an award-winning web designer and professional WordPress expert
  • small class size
  • a testing website for you to keep, so you can build your own website during the class (and then we’ll help you launch it)
  • a digital WordPress reference guide
  • a chance for you to network with other business owners and marketing professionals
  • delicious catered lunch
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 

Note: Laptop computers are required for this class.

 
Eventbrite - Ottawa WordPress for Beginners - June 17, 2015

SEO

SEO: How To Drive More Traffic To Your Website

Thursday June 18, 2015,
6:00 – 9:00 pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Nicki Lamont

 

Workshop Description:
We all want to drive more traffic to our websites, but how can we do it without having to spend money? In SEO: How to Drive More Traffic to Your Website we unveil the tools and insider tricks to optimize your website so potential clients can find you faster. Learn how to target keywords, what to include in your content, how to elevate your social media SEO, and how to create good website content so people can find you online. It’s important to reach a wide audience on the Internet, and the easiest and fastest way to do that is with good SEO tactics!

 

Note: Laptops aren’t absolutely necessary for this workshop, but they are welcome if you wanted to follow along.

 
Included in the Workshop:

  • high quality instruction by a professional SEO specialist
  • small class size
  • a digital SEO reference guide
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 
Eventbrite - SEO: How To Drive More Traffic To Your Website – June 18, 2015

illustrator

Illustrator for Beginners

Saturday June 20, 2015, 10:00am-4:00pm
*lunch included
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Paul Kelly

 

Workshop Description:
Adobe Illustrator is a remarkably powerful program used by artists and graphic designers to create scalable graphics for print and web. Illustrator is used to to build everything from simple icons, logos and business cards to complete illustrations and packaging industry artwork. Adobe Certified Expert Paul Kelly will teach you how to create basic shapes, select and edit objects, perform transformations, work with type, and draw with the Pencil and Pen tools. You’ll learn how Illustrator works with companion products Photoshop and InDesign, and how to set up a workflow for moving between the programs in Adobe Creative Suite.

 


This workshop is for beginners, and no previous Adobe or graphics experience is necessary. It is a fast-paced class, and you should be familiar with basic tasks on your laptop (how to open, save and organize your files). You must bring your own laptop (Mac or PC are fine) and have Adobe Illustrator installed on it. You can get a free trial version on Adobe’s website.

 

Included in the Workshop:

  • high quality instruction by an Adobe Certified Expert
  • small class size
  • a take-home Illustrator reference guide and sample files
  • complimentary coffee and tea
  • delicious catered lunch
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 

Eventbrite - Illustrator for Beginners - June 20, 2015

BizBlogging

Business Blogging & Content Marketing

Tuesday June 23, 2015, 
1:00pm – 4:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Wendy Kam Marcy

 

Workshop Description:
Savvy business owners and marketers know that business blogging is an essential part of a modern digital marketing strategy. So why does it often fall to the bottom of the priority list?
 

Join us for this new class taught by professional blogger and online marketing expert Wendy Kam Marcy. You’ll discover exactly what blogging and content marketing can do for your business or organization and how to create your own unique voice in a crowded space. Learn the secrets of writing content that will attract new business, and setting up an editorial schedule that is actually manageable. Understand how to recruit and work with the best guest bloggers and top influencers, and how to host contests and giveaways. And finally, discover how to measure your blog’s performance, so you know what’s working as you blog your way to business success.

 

Note: Laptops aren’t absolutely necessary for this workshop, but they are welcome if you wanted to follow along. This class is for people writing a blog on behalf of a business. It is not for lifestyle or hobby bloggers – that’s our Business of Blogging class.

 
Included in the Workshop:

  • high quality instruction by a professional blogging expert
  • small class size
  • a digital reference guide
  • a chance for you to network with other bloggers
  • complimentary coffee and tea
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 

Eventbrite - Business Blogging & Content Marketing - June 23, 2015

photoshop

Kitchener-Waterloo: Photoshop for Beginners

Wednesday June 24, 2015, 1:00-4:00pm
Treehaus
79 Joseph Street, Kitchener
 

Instructor: Paul Kelly

 

Workshop Description:
Do you wish your images looked more professional? Adobe Photoshop can be a bit intimidating for a beginner, but it doesn’t have to be. In this workshop, Adobe Certified Expert Paul Kelly will show how easy it can be to touch up your photos, integrate text, make a photo collage, add cool effects, and optimize your images for online use. You’ll learn tricks and techniques for creating background images from scratch that can be used on your Facebook and Twitter home pages.

 


This workshop is for beginners, and no previous Adobe or graphics experience is necessary. It is a fast-paced class, and you should be familiar with basic tasks on your laptop (how to open, save and organize your files). You must bring your own laptop (Mac or PC are fine) and have Adobe Photoshop (not Photoshop Elements) installed on it. You can get a free trial version on Adobe’s website.

 

Included in the Workshop:

  • high quality instruction by an Adobe Certified Expert
  • small class size
  • a digital Photoshop reference guide and sample files
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 
Eventbrite - Kitchener-Waterloo: Photoshop for Beginners - June 24, 2015