GoogleAnalytics

Google Analytics

Wednesday April 29, 2015,
6:00-9:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Adam Green

 

Workshop Description:
Want to know the secret to making your website better than your competition’s? It’s not the code, it’s not your online marketing, it’s not even your design. Successful businesses spend time analyzing their web traffic stats, sources, page performance and so much more using Google Analytics.

 

Go from “noob” to “advanced super amazing power user” (yes, this is a technical term) in this new 3-hour Google Analytics class. Instructor Adam Green will explain the whole process as you set up Google Analytics, learn how to set goals, create filters, track events and build advanced reports to make your life EASIER and make your website perform to its potential.

 

Note: Laptop computers are required for this class.

 

Included in the Workshop:

  • high quality instruction by a Google Analytics specialist
  • small class size
  • a digital Google Analytics reference guide
  • complimentary coffee and tea
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 
This class is sold out.
Eventbrite - Google Analytics - April 29, 2015

socialmediaadvanced

Social Media Advanced

Thursday April 30, 2015, 1:00pm – 4:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Dani Gagnon

 

Workshop Description:
This class is for the graduates of Camp Tech’s Social Media Basic class, or those who already have a start on social media! We will focus on the actual marketing ideas behind Facebook and Twitter, and find the best practices in getting ahead in the world of tweets and selfies. Learn about new popular social media tools like Snapchat, and about how to market your business efficiently on Instagram, Linkedin and Pinterest.

 
Included in the Workshop:

  • high quality instruction by a Social Media specialist
  • small class size
  • a digital Social Media reference guide
  • complimentary coffee and tea
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 
Eventbrite - Social Media Advanced - April 30, 2015

wordpress

Kitchener/Waterloo: WordPress for Beginners

Tuesday May 5, 2015
10am – 4pm
*lunch included
Treehaus
79 Joseph St, Kitchener

 

Instructor: Avery Swartz

 

Workshop Description:
Learn how to build a website using WordPress – the popular blog and website publishing software. Whether you’re trying to set up a simple website for your small business, a personal blog, or perhaps you use WordPress at work and would like to learn more, this workshop is for you. From pages to posts, widgets to plugins, you’ll learn all about how to customize and maintain WordPress on your own website.

 

We will cover:

  • the difference between WordPress.com and hosting WordPress on your site
  • selecting and installing a WordPress theme
  • building webpages and your site’s menu bar
  • adding a blog to your website
  • plugins and widgets – how to customize WordPress
  • best practices for backing up and protecting your website

 

Included in the Workshop:

  • high quality instruction by a professional WordPress expert
  • small class size
  • a testing website for you to keep, so you can build your own website during the class (and then we’ll help you launch it)
  • a digital WordPress reference guide
  • a chance for you to network with other business owners and marketing professionals
  • delicious catered lunch
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 

Note: Laptop computers are required for this class.

 
Eventbrite - WordPress for Beginners (Kitchener/Waterloo Edition) - May 5, 2015

BizBlogging

Business Blogging & Content Marketing

Wednesday May 6, 2015, 
6:00pm – 9:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Wendy Kam Marcy

 

Workshop Description:
Savvy business owners and marketers know that business blogging is an essential part of a modern digital marketing strategy. So why does it often fall to the bottom of the priority list?
 

Join us for this new class taught by professional blogger and online marketing expert Wendy Kam Marcy. You’ll discover exactly what blogging and content marketing can do for your business or organization and how to create your own unique voice in a crowded space. Learn the secrets of writing content that will attract new business, and setting up an editorial schedule that is actually manageable. Understand how to recruit and work with the best guest bloggers and top influencers, and how to host contests and giveaways. And finally, discover how to measure your blog’s performance, so you know what’s working as you blog your way to business success.

 

Note: Laptops aren’t absolutely necessary for this workshop, but they are welcome if you wanted to follow along. This class is for people writing a blog on behalf of a business. It is not for lifestyle or hobby bloggers – that’s our Business of Blogging class.

 
Included in the Workshop:

  • high quality instruction by a professional blogging expert
  • small class size
  • a digital reference guide
  • a chance for you to network with other bloggers
  • complimentary coffee and tea
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 

Eventbrite - Business Blogging & Content Marketing - May 6, 2015

GoogleAnalytics

Ottawa: Google Analytics

Thursday May 7, 2015,
1:00-4:00pm
HUB Ottawa
71 Bank Street, 6th Floor, Ottawa

 

Instructor: Brock Murray

 

Workshop Description:
Want to know the secret to making your website better than your competition’s? It’s not the code, it’s not your online marketing, it’s not even your design. Successful businesses spend time analyzing their web traffic stats, sources, page performance and so much more using Google Analytics.

 

Go from “noob” to “advanced super amazing power user” (yes, this is a technical term) in this new 3-hour Google Analytics class. Instructor Brock Murray will explain the whole process as you set up Google Analytics, learn how to set goals, create filters, track events and build advanced reports to make your life EASIER and make your website perform to its potential.

 

Note: Laptop computers are required for this class.

 

Included in the Workshop:

  • high quality instruction by a Google Analytics specialist
  • small class size
  • a digital Google Analytics reference guide
  • complimentary coffee and tea
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 
Eventbrite - Ottawa: Google Analytics - May 7, 2015

SEO

SEO: How To Drive More Traffic To Your Website

Thursday May 7, 2015,
6:00 – 9:00 pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Nicki Lamont

 

Workshop Description:
We all want to drive more traffic to our websites, but how can we do it without having to spend money? In SEO: How to Drive More Traffic to Your Website we unveil the tools and insider tricks to optimize your website so potential clients can find you faster. Learn how to target keywords, what to include in your content, how to elevate your social media SEO, and how to create good website content so people can find you online. It’s important to reach a wide audience on the Internet, and the easiest and fastest way to do that is with good SEO tactics!

 

Note: Laptops aren’t absolutely necessary for this workshop, but they are welcome if you wanted to follow along.

 
Included in the Workshop:

  • high quality instruction by a professional SEO specialist
  • small class size
  • a digital SEO reference guide
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 
Eventbrite - SEO: How To Drive More Traffic To Your Website – May 7, 2015

InDesign

Desktop Publishing With InDesign

Tuesday May 12, 2015, 1:00-4:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Paul Kelly

 

Workshop Description:
Stop making your posters, postcards and brochures in Microsoft Publisher! Learn to use the software that pro designers use – Adobe InDesign. In this introductory level class, Adobe Certified Expert instructor Paul Kelly will teach you how to make a double-sided postcard using InDesign. You’ll discover how to bring in graphics, format text, and export a PDF file that’s ready to send to the printer. After this fun and interactive class, you’ll be able to produce your own professional-quality print material.

 

This workshop is for beginners, and no previous Adobe or graphics experience is necessary. It is a fast-paced class, and you should be familiar with basic tasks on your laptop (how to open, save and organize your files). You must bring your own laptop (Mac or PC are fine) and have Adobe InDesign installed on it. You can get a free trial version on Adobe’s website.

 
Included in the Workshop:

  • high quality instruction by an Adobe Certified Expert
  • small class size
  • a digital InDesign reference guide and sample files
  • complimentary coffee and tea
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 

Eventbrite - Desktop Publishing with InDesign - May 12, 2015

EmailMarketing

Email Marketing with MailChimp

Wednesday May 13, 2015, 6:00pm – 9:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Andy McIlwain

 

Workshop Description:
Email still dominates online marketing for making sales and staying engaged with customers. But success takes more than a monthly newsletter blasted to a list of email addresses. In this hands-on workshop you’ll learn how to collect information from subscribers; intelligently segment your lists; create responsive, mobile-friendly emails; and set up automated email campaigns, all through MailChimp’s free and delightfully easy-to-use service. We’ll also cover the new Canadian Anti-Spam Legislation, so you learn how to use email marketing legally and effectively!
 

Note: Laptop computers are required for this class. Also, you can transfer what you’ve learned to another email marketing program, but we highly recommend using MailChimp, and that’s what will be taught in the class.

 
Included in the Workshop:

  • high quality instruction by a professional internet marketing specialist
  • small class size
  • a digital MailChimp reference guide
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 
Eventbrite - Email Marketing with MailChimp - May 13, 2015

GoogleAnalytics

Google Analytics

Thursday May 14, 2015,
1:00-4:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Geoff Marcy

 

Workshop Description:
Want to know the secret to making your website better than your competition’s? It’s not the code, it’s not your online marketing, it’s not even your design. Successful businesses spend time analyzing their web traffic stats, sources, page performance and so much more using Google Analytics.

 

Go from “noob” to “advanced super amazing power user” (yes, this is a technical term) in this new 3-hour Google Analytics class. Geoff Marcy will explain the whole process as you set up Google Analytics, learn how to set goals, create filters, track events and build advanced reports to make your life EASIER and make your website perform to its potential.

 

Note: Laptop computers are required for this class.

 

Included in the Workshop:

  • high quality instruction by a Google Analytics specialist
  • small class size
  • a digital Google Analytics reference guide
  • complimentary coffee and tea
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 
Eventbrite - Google Analytics - May 14, 2015

InDesign

Ottawa: Desktop Publishing with InDesign

Thursday May 14, 2015, 1:00-4:00pm
139 Bank Street, 2nd Floor
Ottawa, Ontario

 

Instructor: Avery Swartz

 

Workshop Description:
Stop making your posters, postcards and brochures in Microsoft Publisher! Learn to use the software that pro designers use – Adobe InDesign. In this introductory level class, Camp Tech founder Avery Swartz will teach you how to make a double-sided postcard using InDesign. You’ll discover how to bring in graphics, format text, and export a PDF file that’s ready to send to the printer. After this fun and interactive class, you’ll be able to produce your own professional-quality print material.

 

This workshop is for beginners, and no previous Adobe or graphics experience is necessary. It is a fast-paced class, and you should be familiar with basic tasks on your laptop (how to open, save and organize your files). You must bring your own laptop (Mac or PC are fine) and have Adobe InDesign installed on it. You can get a free trial version on Adobe’s website.

 
Included in the Workshop:

  • high quality instruction by a graphic and web designer
  • small class size
  • a digital InDesign reference guide and sample files
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 

Eventbrite - Ottawa: Desktop Publishing with InDesign - May 14, 2015

LinkedIn187

LinkedIn for Business: From Connections to Customers

Thursday May 14, 2015, 6:00pm – 9:00pm
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Leslie Hughes

 

Workshop Description:
LinkedIn is the world’s largest business networking site. Do you know what to publish to create a strong presence? In this class, you’ll learn what to post (and what NOT to post), the proper etiquette for making quality connections and key ways to help convert business without being sales-y. The class will focus on individual LinkedIn pages, but will touch briefly on business pages as well. Join LinkedIn Specialist, Professor of Social Media, and Principal of PUNCH!media Leslie Hughes for this fun class that will cover all the basics. You’ll walk away feeling confident and have actionable steps you can implement right away to dominate as a thought-leader in your industry.

 
Note: Laptops aren’t absolutely necessary for this workshop, but they are welcome if you wanted to follow along.

 
Included in the Workshop:

  • high quality instruction by a professional LinkedIn Specialist
  • small class size
  • a take-home PDF reference guide
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 

Eventbrite - LinkedIn for Business: From Connections to Customers - May 14, 2015

HTML

HTML and CSS for Beginners

Thursday May 21, 2015
10:00am – 4:00pm
*lunch included
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Linn Øyen Farley

 

Workshop Description:
Want more control over your website, blog, or email marketing? You can only get so far without knowing HTML and CSS – the core languages of the internet. During this hands-on workshop, you’ll develop a solid understanding of HTML, CSS, and how they work together as you build a simple website. Discover how HTML applies structure to your content, and CSS adds style (like fonts, colours, and layout) to that content. By the end of the workshop, you will be comfortable writing and editing HTML and CSS for your own projects.

 

Absolutely no previous coding experience necessary!

 
Note: Laptop computers are required for this class.

 

Included in the Workshop:

  • high quality instruction by a professional web designer
  • small class size
  • a take-home HTML and CSS reference guide
  • complimentary coffee and tea
  • delicious catered lunch
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 
Eventbrite - HTML and CSS for Beginners - May 21, 2015

SEO

Kitchener/Waterloo: SEO: How to Drive More Traffic To Your Website

Tuesday May 26, 2015,
6:00 – 9:00 pm
Treehaus
79 Joseph Street, Kitchener

 

Instructor: Nicki Lamont

 

Workshop Description:
We all want to drive more traffic to our websites, but how can we do it without having to spend money? In SEO: How to Drive More Traffic to Your Website we unveil the tools and insider tricks to optimize your website so potential clients can find you faster. Learn how to target keywords, what to include in your content, how to elevate your social media SEO, and how to create good website content so people can find you online. It’s important to reach a wide audience on the Internet, and the easiest and fastest way to do that is with good SEO tactics!

 

Note: Laptops aren’t absolutely necessary for this workshop, but they are welcome if you wanted to follow along.

 
Included in the Workshop:

  • high quality instruction by a professional SEO specialist
  • small class size
  • a digital SEO reference guide
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 
Eventbrite - SEO: How To Drive More Traffic To Your Website (Kitchener/Waterloo Edition) – May 26, 2015

wordpress

WordPress for Beginners

Thursday June 10, 2015
10am – 4pm
*lunch included
Centre for Social Innovation
215 Spadina Avenue, Toronto

 

Instructor: Linn Øyen Farley

 

Workshop Description:
Learn how to build a website using WordPress – the popular blog and website publishing software. Whether you’re trying to set up a simple website for your small business, a personal blog, or perhaps you use WordPress at work and would like to learn more, this workshop is for you. From pages to posts, widgets to plugins, you’ll learn all about how to customize and maintain WordPress on your own website.

 

We will cover:

  • the difference between WordPress.com and hosting WordPress on your site
  • selecting and installing a WordPress theme
  • building webpages and your site’s menu bar
  • adding a blog to your website
  • plugins and widgets – how to customize WordPress
  • best practices for backing up and protecting your website

 

Included in the Workshop:

  • high quality instruction by a professional WordPress expert
  • small class size
  • a testing website for you to keep, so you can build your own website during the class (and then we’ll help you launch it)
  • a take-home WordPress reference guide
  • a chance for you to network with other business owners and marketing professionals
  • delicious catered lunch
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 

Note: Laptop computers are required for this class.

 
Eventbrite - WordPress for Beginners - June 10, 2015

SEO

Ottawa SEO: How To Drive More Traffic To Your Website

Tuesday June 16, 2015
1:00-4:00pm
HUB Ottawa
71 Bank Street, 6th Floor, Ottawa

 

Instructor: Brock Murray

 

Workshop Description:
We all want to drive more traffic to our websites, but how can we do it without having to spend money? In SEO: How to Drive More Traffic to Your Website we unveil the tools and insider tricks to optimize your website so potential clients can find you faster. Learn how to target keywords, what to include in your content, how to elevate your social media SEO, and how to create good website content so people can find you online. It’s important to reach a wide audience on the Internet, and the easiest and fastest way to do that is with good SEO tactics!

 

Note: Laptops aren’t absolutely necessary for this workshop, but they are welcome if you wanted to follow along.

 
Included in the Workshop:

  • high quality instruction by a professional SEO specialist
  • small class size
  • a digital SEO reference guide
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 
Eventbrite - Ottawa SEO: How To Drive More Traffic To Your Website - June 16, 2015

wordpress

Ottawa: WordPress for Beginners

Wednesday June 17, 2015
10am – 4pm
*lunch included
HUB Ottawa
71 Bank Street, 6th Floor, Ottawa

 

Instructor: Avery Swartz

 

Workshop Description:
Learn how to build a website using WordPress – the popular blog and website publishing software. Whether you’re trying to set up a simple website for your small business, a personal blog, or perhaps you use WordPress at work and would like to learn more, this workshop is for you. From pages to posts, widgets to plugins, you’ll learn all about how to customize and maintain WordPress on your own website.

 

We will cover:

  • the difference between WordPress.com and hosting WordPress on your site
  • selecting and installing a WordPress theme
  • building webpages and your site’s menu bar
  • adding a blog to your website
  • plugins and widgets – how to customize WordPress
  • best practices for backing up and protecting your website

 

Included in the Workshop:

  • high quality instruction by an award-winning web designer and professional WordPress expert
  • small class size
  • a testing website for you to keep, so you can build your own website during the class (and then we’ll help you launch it)
  • a digital WordPress reference guide
  • a chance for you to network with other business owners and marketing professionals
  • delicious catered lunch
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)

 

Note: Laptop computers are required for this class.

 
Eventbrite - Ottawa WordPress for Beginners - June 17, 2015