Episode 006: How to Successfully Monetize a Website

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Guest: Wendy Kam Marcy
What she does: digital marketer and lifestyle blogger
Ponderance: How do you make money online while still being authentic and respectful of your readers?
Find her online:

On today’s show, I talk to Wendy Kam Marcy, a lifestyle blogger and digital marketer, about online advertising and how to successfully monetize a website.

"When it comes to blogging, it’s always readers first. They can make or break you.” -Wendy Kam Marcy

Wendy co-founded the popular lifestyle blog “Hip & Urban Girl”, as well as Adfluent Media, an ad agency that specializes in digital strategy and affiliate marketing. She has worked with over 50 big-name brands and has a long list of connections in the advertising world. As both a blogger and a marketer, Wendy has keen insight into what it takes to advertise websites via different methods and platforms. Listen in as we discuss different approaches to monetization.

Episode Highlights:

  • Starting her blog for friends and family about a love for food and travel in Toronto
  • Affiliate Marketing
  • Paid social media marketing
  • Sponsored content: how it works, and how to attract sponsors
  • The morality of sponsored content
  • The dilemma of turning down a lucrative sponsor
  • Writing what you’re passionate about
  • The importance of consistency
  • Seeking out sponsors and being proactive
  • Google AdWords and how it works
  • Ways to advertise your products and services
  • Is professional marketing help necessary?
  • Common mistakes people make when trying to promote their sites

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