Guest: Brock Murray
What he does: digital marketing specialist
Ponderance: Should you make remarketing a part of your online marketing strategy?
Find him online: seoplus.ca
Today my guest is Brock Murray, co-founder of seoplus+, a digital marketing agency. Together, we discuss remarketing (or retargeting), which is the ability to target your site visitors via ads after they have left your site.
“Remarketing campaigns are really cost effective” - Brock Murray
Brock got his start in high school where he created online games using PHP. His continued interest in programming and graphic design, led him to create websites for family and friends. From there, he went on to co-found seoplus+. Brock exhibits his expertise and explains not only how remarketing works, but also how you can make it work for your business.
Episode Highlights:
- How the technology behind remarketing works
- Where to get started with remarketing
- The cost of clicks or impressions
- Which platforms are available
- Different ways to remarket
- The importance of cookies and ad-blockers
- Image ads
- Frequency capping
- Setting up conversion tracking with Google Analytics
Resources:
- seoplus+ website
- seoplus+ on Twitter
- Brock on Twitter
- Camp Tech on Twitter
- Avery on Twitter
- Geek vs Nerd infographic
- Remarketing through Google AdWords
- Remarketing through Facebook
- AdRoll
- Google Analytics
- Conversion Tracking with Google AdWords and Analytics
- 7 Retargeting Case Studies That’ll Boost Your Current Campaigns
- Remarketing Tips from a Paid Ads Expert