Episode 014: Digital Marketing for Small Business

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Guest: Tara Wilkins
What she does: Camp Tech's Admin and Marketing Manager
Ponderance: How can a small business execute their own digital marketing effectively?
Find her online:

On today’s episode, fellow Camp Tech colleague Tara Wilkins and I discuss digital marketing for small businesses. Since small businesses are often operating on a shoestring marketing budget, Tara talks about techniques and strategies to increase brand awareness without breaking the bank. We also get into ways the success of a marketing campaign can be measured.

“Some things cannot be measured, but try to measure everything you possibly can” - Tara Wilkins

Tara got her start in fashion, but became a volunteer at Camp Tech in order to pivot her career towards digital marketing. Her plan worked and now she is Camp Tech’s Marketing and Admin Manager. Tara also teaches a course about digital marketing on a tight budget. During this podcast, she shares her learned expertise about marketing strategies. This is a great episode, especially if you are a small business owner looking for marketing tips and tricks.

Episode Highlights:

  • Tara’s professional journey
  • The marketing challenges small businesses face
  • The importance of having a plan
  • What a small business marketing plan might look like
  • How to measure the effectiveness of a marketing strategy
  • Creating brand awareness
  • When to hire a professional


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