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Episode 020: What’s Happening on the Cutting Edge of Social Media

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Guests: Dani Gagnon
What she does: Social media expert and owner of Dani G Incorporated, a digital marketing agency that handles social media consultations and strategies for companies across Canada; teaches Social Media at Camp Tech
Ponderance: What is going on in the world of social media right now?
Find her online: thelikebutton.ca

In this episode, Avery and Dani talk about what sort of developments are happening today on various social media platforms, and how small businesses might use some of these developments in their business.

"The more connected we are, the more forward-thinking the world will become." - Dani Gagnon

Episode Highlights:

    • Dark Social
    • Analytics
    • Facebook My Day
    • Instagram stories
    • Facebook Messenger
    • Chatbots
    • Yuval Noah Harari’s books: Sapiens and Homo Deus
    • AI — Artificial Intelligence
    • Snapchat
    • Snap Spectacles
    • Businesses and social media platforms
    • Changing social media

    Key Takeaways:

    [3:10] Dani discusses some of what is going on in today’s social media. “Dark social” refers to the concept that 80% of all sharing that happens on social media/text/email is hard to get readings on because of how people are sharing the information. Analytics can get tricky to track.

    [5:40] How does this work with their clients? It is perhaps more imperative for larger companies, but smaller companies (most of Dani’s work) use Google analytics. Now they link the direct traffic back to social sharing and focus more on “clicks” — this inflates analytics.

    [7:47] What else is going on in the social media world? Instagram stories and Facebook My Day — posting a photo or video that will only be there for 24 hours. Both of these avenues offer a different, more casual way, to share information.

    [12:02] Facebook My Day is in the Facebook Messenger App and is similar to the idea of Instagram stories, but is only available for profiles, not businesses. Eventually maybe there will be a My Day button for Facebook pages that would allow more access for everyone on Facebook. Avery and Dani also talk about Chatbots and how they are being utilized.

    [17:25] Avery and Dani talk about Facebook as a staple in social media — it’s undergone many changes, but one of the keys to their success is that they’re always integrating the newest possible technology.

    [19:04] What do these changes in technology entail for businesses? The more developed technology gives businesses an opportunity for in-the-moment representations of who they are as a company and how they want to present themselves to consumers.

    [20:07] Discussion about Snapchat (Snap) and some of their recent developments and the evolution of the app. It is a little harder to grow your followers on Snapchat versus some of the other social media platforms.

    [23:20] Businesses and Snapchat: Dani tends to direct her clients away from Snapchat and focus more on things like Instagram stories. For now, the focus should be on the tools they can use well and the ones that are going to work for them. Dani also speaks to the fact that technology and social media is always changing, and who knows what we’ll be using ten years from now?

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