Ontario Digital Main Street Initiative
Free digital skills workshops for
Ontario's main street small businesses
Digital Main Street is a program and service that helps main street businesses achieve digital transformation. The program is built around an online learning platform, structured training programs, and a digital service squad, who help main street businesses grow and manage their business through the adoption of digital tools and technology.
As part of the Digital Main Street program expansion, Ontario BIA Association (OBIAA) and Camp Tech are delivering a set of four FREE digital skills workshops to Ontario’s small main street businesses. Camp Tech is a proud participant and training provider for this initiative.
The four practical and fun digital skills workshops are:
Small Business Websites 101
There’s a lot to consider when you’re building a new website or redesigning an existing one. This beginner workshop covers everything you need to know, from choosing and registering a domain name, to building the website itself, to making sure it’s secure.
You have a website, but how do customers find it? You need to drive traffic to your website by making sure your business shows up on Google when customers search. This beginner workshop will teach you how to connect your business to customer searches on Google and how to optimize your website and digital presence for Google, without costing you money.
Social Media for Small Business
Social media can be a very powerful tool for business growth, but first you need to know what it is and how it works. In this fun and interactive workshop, we’ll look at the basics of today’s popular social media channels—including Facebook, YouTube, Twitter, Instagram, LinkedIn, and Pinterest—and decide which are right for you. You’ll develop a social media plan that will drive business results without a big investment of time and energy.
Maximizing Your Online Advertising & Digital Marketing Budget
You don't need a big budget to get noticed on the web - you just need creativity! Savvy businesses are using bootstrap digital marketing techniques to amplify their message online. In this hands-on workshop, you'll learn the tricks and tools needed to market your business effectively on a shoestring budget.
Main street small businesses in Ontario have two ways to participate:
1. In person through your local BIA or municipality
2. Online on your preferred device. All you need is a fast internet connection and free webinar software (download details will be provided)
For more information about the Digital Main Street program, visit OBIAA.com.